About Us
It all started with a dream, a few pieces scattered around the bed and a huge desire to make a difference.
Aurora-Blu was born in 2018, at home, simply but with intention. We didn't have a physical store, large stocks, or a structured structure—what we had was a passion for fashion, attention to detail, and a genuine desire to deliver something special to every woman who chose us.
From day one, we've believed that fashion is much more than what we wear. We believe in the power of a single piece to transform a day—and sometimes even a mood. An accessory can not only complete a look but also boost confidence.
With dedication, care, and respect for each customer, we have grown. Over the years, we have expanded our selection and strengthened our commitment to quality, style, and authenticity. Today, we offer a curated selection of women's fashion pieces and accessories that combine elegance, comfort, and personality—designed for the modern woman who wants to feel beautiful, confident, and true to herself.
Aurora-Blu is made for all those who live on the move, who reinvent themselves, who seek lightness without losing their strength. Real women, with unique stories—who deserve to see that singularity reflected in what they wear.
More than a store, we want to be an experience. A space where you feel welcomed, represented, and valued. Each collection, every detail in our product selection, is designed with love and intention—to boost your self-esteem and remind you of your unique brilliance.
Because we believe that true fashion begins within—and reveals itself in every confident step taken. Our mission is to grow with you. To evolve side by side with each client. And to continue transforming that dream born between fabrics and ideas into a project with soul, heart, and purpose.
Thank you for being part of our history.
Welcome to Aurora-Blu. Your dawn begins here.
🕒 Opening Hours:
Monday to Friday, from 8am to 8pm (Portugal time)
Saturday, from 8am to 2pm
📍 Address:
Rua Duarte Pacheco Pereira 2, 2720-Amadora, Lisbon, Portugal